Three Generations of Insurance

Recently on the “Inspire” Podcast, we announced our partnership with MERIT Insurance Services and spoke with new Integrity Partner Jace Rosenbluth. Jace is part of a third-generation insurance family who worked hard to start and build MERIT. We learned a little more about Jace’s father, Jace’s son, their business and what he wants from the future.

When Jace was just 27 years old, he joined his father, Alvin, in business at MERIT. Not too much later, Alvin unexpectedly passed away and Jace was left with a decision. His mother told him he could either take over the business, or she would have to sell it. Jace stepped up to the plate and has been running MERIT ever since. Above is a touching photo of Jace and Jace’s son, Addison, holding a picture of Jace as a baby with his mom, waving goodbye to Alvin.

Today, Addison is Vice President at MERIT and helping to continue the family legacy. It’s an honor to welcome a multi-generational insurance family like the Rosenbluths into the Integrity family. It’ll be exciting to watch MERIT thrive in the future as it has in the past. Welcome to the team, Rosenbluths!


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