DALLAS — January 9, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced that it has acquired Eldercare Insurance Services, Inc. (“Eldercare or the Company”), one of largest Senior Market insurance marketing organizations (“IMO”) in the United States. All of Eldercare’s 60 employees will continue in their current roles at Eldercare’s headquarters in Hot Springs, Arkansas. As part of the deal, company owners Tony and John Bettis become owners in Integrity. Financial terms of the private transaction were not disclosed.
Eldercare is highly respected as one of the nation’s most successful distributors of Medicare Supplement and other Senior Market insurance products, leveraging a network of independent insurance agents, a career distribution sales force and an internal call center operation. In 2018, Eldercare placed over $60 million of annualized premiums and helped more than 40,000 Americans plan for their life and health insurance needs.
About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. Integrity is innovating insurance by developing cutting-edge technology designed to simplify and streamline the healthcare experience for everyone. In addition, Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 5,500 employees work with over 420,000 independent agents who service more than nine million clients annually. In 2021, Integrity expects to help insurance carriers place over $7 billion in new sales.
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