Family First Life Partners with Integrity Marketing Group to Accelerate Growth and Serve More Americans with their Life Insurance Needs

DALLAS — October 15, 2019 — Integrity Marketing Group, LLC, the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it has completed the acquisition of Family First Life, an insurance marketing organization headquartered in Connecticut. “Family First Life has built a remarkable culture of providing agents and agencies with the best contracts, training, support and leads that sets them apart in our industry,” said Bryan W. Adams, Co-Founder & CEO of Integrity.

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Integrity Marketing Group Continues Rapid Expansion with Acquisition of Medicare Advantage Specialists

DALLAS — October 8, 2019 — Integrity Marketing Group, LLC, the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it has completed the acquisition of Medicare Advantage Specialists, an insurance marketing organization headquartered in Hoover, Alabama. “It’s an absolute honor to welcome one of the best known brands in the Medicare market to the Integrity family,” said Bryan W. Adams, Co-Founder & CEO of Integrity.

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Integrity Expands Arkansas Presence with Acquisition of Drennan Insurance Marketing

DALLAS — October 1, 2019 — Integrity Marketing Group today announced it has entered into a definitive agreement to acquire Drennan Insurance Marketing, Inc., an insurance marketing organization headquartered in Little Rock, Arkansas. “This opportunity delivers all the pieces we need to be a successful company for many years into the future,” said Larry Drennan, President & CEO of Drennan Insurance Marketing.

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Integrity Marketing Group Welcomes Strategic Growth Investment

DALLAS — August 28, 2019 — Integrity today announced it received a strategic growth investment from funds managed by Harvest Partners, a New York-based private equity firm. Current investors HGGC and the Integrity Management team will continue to collectively control a majority equity stake in Integrity.

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A Platform for Growth

Integrity has developed a platform to maximize the opportunity in the Senior Market. We provide comprehensive sales and marketing systems to help agents set more appointments, make more presentations and close more sales. We also offer support in agent recruitment and corporate marketing to enhance your brand.
Demographic Tailwinds

Over 10,000 people a day are entering the Senior Market and they all need high quality life and health insurance products. We provide industry leading solutions with Integrity.

Team of Experts

It’s more fun to play on a great team. Together, we are a team capable of anything, and Integrity allows great individuals to join and form an unstoppable team.

Shared Services

Our shared services team allows partners to focus on sales and marketing while we support them with Finance, Technology, Human Resources, Legal, Compliance and Corporate Marketing. We supply it all so you can grow while remaining versatile, adaptable and agent-focused.

Succession Planning

An important part of every business is a sound succession plan to ensure that what you have worked on for your career continues and grows. We offer customized succession planning strategies to help strengthen your legacy.

Grow with Integrity

We allow insurance carriers, agents and agencies to utilize Integrity to gain a clear path towards diversifying their product mix and deepening distribution. We focus on several pillars of growth to better serve the Senior Market.

Senior Health

Medicare Supplements, Medicare Advantage, Part D, Disability Income, Cancer.


Final Expense

Simplified issue Whole Life, Guaranteed Issue graded coverage, Funeral trusts and Preneed.


Life Insurance

Fully underwritten Whole Life, Single premium, Term, Indexed Universal Life, Hybrids.



Fixed Indexed, Deferred income, SPIAs, Hybrid Annuities.


Long-Term Care

Traditional LTC, Short-Term Care and Home Health Care are crucial as more Americans are recovering at home.



Multi-pay and Single-pay Preneed Insurance sold through Funeral Homes.

Your Foundation For Growth

Integrity Marketing Group is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. From Medicare to Final Expense we understand the market space.

Founded in 2006, Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 225,000 independent agents. Integrity serves over one million clients a year with almost 500+ employees. In 2019, Integrity will help insurance carriers place almost $2 billion in new premium.

This coast-to-coast reach allows us to enter a market quickly, profitably and effectively. With proven distribution relationships, we now serve as the marketing resource for many large insurance companies.

We combine the needs of insurance companies and major distribution channels by providing unique product design and proven marketing systems. We also streamline the sales process to increase profitability across the value chain. Our expertise in the senior market allows us to partner with some of the nation’s largest insurance carriers.

Integrity is headquartered in Dallas, Texas with offices in Woodstock, LaGrange, Georgia; Norfolk, Nebraska; La Crosse, Wisconsin; Pittsburgh, Pennsylvania; Clinton, Uncasville, Connecticut; Yakima, Washington; Mesa, Arizona; Minneapolis, Minnesota; Cincinnati, Cleveland, Columbus, Ohio; Sarasota, Florida; Austin, Waco, Texas; Hot Springs, Little Rock, Arkansas; Hoover, Alabama; Griggsville, Illinois; Olathe, Kansas; Grand Haven, Michigan and Raleigh,Winston-Salem, North Carolina.

  • 50
    States Reached
  • 225K
    Agents Served
  • 29
  • 550+
  • 850K
    New Clients a Year

Accomplish More Together

Leverage the strategic, operational and financial benefits of joining the Integrity team. Gain access to a unique platform, which eliminates duplicate efforts, reduces overall costs, and produces innovation through collaboration.

  • Shared carrier relationships
  • Exclusive product development
  • Proprietary sales and marketing systems
  • Expanded distribution channels
  • Best-practice collaboration


  • Centralized accounting and auditing
  • System consolidation
  • Centralized Human Resources
  • Financial planning and analysis
  • Tax administration
  • Centralized technology


  • Profit from proprietary products
  • Profit from shared products
  • Investment opportunities
  • Benefit from economies of scale
  • Platform synergy


Lenny Anderson

“They truly have “integrity” in all that they do and I’m excited to partner with them as we all take GoldenCare and Integrity to the next level.”

Mike White

"Most agencies and marketing organizations are out on their own island, doing their own thing. Integrity is about building a bridge to the mainland, making many things in life more simple."

Maggie Fleming

“Tom and I have kept that “broker first” commitment as we have grown the business and we cannot imagine partnering with anyone but Integrity for our next phase of growth.”

Ed Patschke

"When you reach a certain point owning your own agency, you wonder what the next level is and how it's going to look. Integrity Marketing Group provides succession planning built the way that works for you."

Mike Wingate

"As one of the original members of Integrity, this was a natural fit for Premier as we look for ways to continue to grow our company and we are better positioned to take advantage of new opportunities."

Tom Schueth

"For entrepreneurs like us, this decision was not made lightly, and it was a step we would only take if we were sure that we had the right partner. It was clear that Integrity not only believed in our vision for the company, but they also believed in the way we had grown the business and wanted to support us going forward."

AC Chapman

"When you look at what Integrity has done in the market's they focus on, it's impressive. Joining this platform is not 1+1=2. It's more like 1+1=5. Synergy and shared services allows you to focus on what you do best. "

John Molstad

"I am very excited to pass the ABL torch to Integrity. We have both been in the same business for almost 40 years, and it was very important for me to transition to someone who understands our business and will continue to take care of our valued employees and agents."