Integrity Marketing Group Expands in the Southeast with the Acquisition of Tidewater Management Group

January 22, 2019

DALLAS — January 22, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Tidewater Management Group (“Tidewater” or “the Company”), one of the largest distributors of Medicare Supplement and Medicare Advantage products in the Southeastern United States. As part of the deal, the company’s founder, Todd Fincher, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

Tidewater will continue to be led by Fincher and will operate under its own brand. All of Tidewater’s 25 employees will continue in their current roles in their Raleigh, North Carolina headquarters.

Fincher and his team have built Tidewater into one of the largest insurance marketing organizations in the country. In 2018, Tidewater sold nearly $55 million of annualized premium and helped thousands of seniors plan for their Medicare and Final Expense needs. Tidewater has experienced explosive annual growth of almost 30 percent by offering superior service to its agent and agency partners. Joining Integrity will provide additional products and resources to accelerate the Company’s impressive progress.

Integrity Marketing Companies Map

About Integrity Marketing Group 

Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. Integrity is innovating insurance by developing cutting-edge technology designed to simplify and streamline the healthcare experience for everyone. In addition, Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 5,500 employees work with over 345,000 independent agents who service more than seven million clients annually. In 2021, Integrity expects to help insurance carriers place over $7 billion in new premium.

Media Contact:
Rachel Aird, Public Relations Director

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group, LLC

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