DALLAS — January 22, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Tidewater Management Group (“Tidewater” or “the Company”), one of the largest distributors of Medicare Supplement and Medicare Advantage products in the Southeastern United States. As part of the deal, the company’s founder, Todd Fincher, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.
Tidewater will continue to be led by Fincher and will operate under its own brand. All of Tidewater’s 25 employees will continue in their current roles in their Raleigh, North Carolina headquarters.
Fincher and his team have built Tidewater into one of the largest insurance marketing organizations in the country. In 2018, Tidewater sold nearly $55 million of annualized premium and helped thousands of seniors plan for their Medicare and Final Expense needs. Tidewater has experienced explosive annual growth of almost 30 percent by offering superior service to its agent and agency partners. Joining Integrity will provide additional products and resources to accelerate the Company’s impressive progress.
About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on serving Americans. Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 1,000 employees work with over 270,000 independent agents who service over 5 million clients annually. In 2020, Integrity expects to help insurance carriers place $2.5 billion in new premiums.