Harvest Partners Joins HGGC and Integrity Management to Accelerate Growth of Senior Market Leader

August 28, 2019

DALLAS — August 28, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it received a strategic growth investment from funds managed by Harvest Partners (“Harvest”), a New York-based private equity firm with a 38-year history of investing in middle-market companies. Current investors HGGC and the management team will continue to collectively control a majority equity stake in Integrity. Terms of the private transaction were not disclosed.

“We are very excited for Harvest Partners to join the Integrity family as we look to continue our pace of growth after three-straight years of organic and acquisitive expansion,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “We believe Integrity has just begun to tap into its potential and adding an outstanding investor like Harvest Partners alongside HGGC will ensure we have the resources to help as many American seniors as possible through execution of our national partnership-based distribution strategy.”

Since HGGC’s investment in July 2016, Dallas-based Integrity has achieved 6x earnings growth and successfully integrated over 20 add-on acquisitions. Integrity has developed a national agent network, becoming the go-to-partner for all major senior market insurance carriers. Today, Integrity provides world-class products to over 215,000 independent agents throughout the United States and sells more than $2 billion in annualized premiums. Integrity’s unique product development and distribution capabilities provide insurance carriers with a partnership platform to produce optimal sales results, while maintaining a service culture that is unrivaled in the industry.

Integrity Marketing Companies Map

About Integrity Marketing Group 

Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. Integrity is innovating insurance by developing cutting-edge technology designed to simplify and streamline the healthcare experience for everyone. In addition, Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 5,500 employees work with over 420,000 independent agents who service more than nine million clients annually. In 2021, Integrity expects to help insurance carriers place over $7 billion in new sales.

Media Contact:
Rachel Aird, Public Relations Director

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group, LLC

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