John is COO and Principal of New Horizons Insurance Marketing and a Managing Partner at Integrity Marketing Group.

After serving clients himself for many years, John realized the need to expand. In 1981, he and Jeff Sams became co-founders of Sams/Hockaday & Associates, which they grew to a staff of more than 30 agents. That local agency continues to grow and service the needs of local seniors in the heart of central Illinois.

Twelve years after the conception of Sams/Hockaday, John and Jeff started another venture – a senior insurance marketing company, New Horizons. John and his team have extensive experience serving more than 10,000 Medicare, life insurance, long-term care and annuity producers.

John co-wrote the e-book How to Sell Short-Term Care Insurance with Confidence and enjoys coaching agents through underwriting and the changing flows of the insurance market. He resides in Forsyth, Illinois with his wife Cheryl and is the proud father of four children. He enjoys spending time with his four grandkids and hopes for more to join the family.



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