Lenny began his career in the insurance business in 1966 an Agent and immediately became a top personal producer. Working through the ranks, he became a State Manager, then later formed his own General Agency setting production records for various companies. It was in 1979 that he co-founded GoldenCare USA and was responsible for marketing insurance products to Agents throughout the eastern half of the United States.
Sensitive to the changing market place, in 1983 they began to specialize in long-term care insurance. Currently operating in 43 states, GoldenCare has grown to over 13,000 contracted agents, and has more than $100,000,000 of annualized premium in force.