Rapid Growing Agent Force Joins Integrity Marketing Group to Accelerate Expansion

Agent Force joins Integrity Marketing Group’s industry-leading platform to drive significant growth in exciting new partnership. Since 2013, Agent Force has been providing health and life insurance options to more than 60,000 Americans as an independently owned affiliate and longtime marketing partner of Family First Life, an Integrity platform partner.

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Heartland Retirement Group Becomes Latest to Join Fast-Growing Integrity Marketing Group

Integrity expands its national footprint with the acquisition of Iowa-based Heartland Retirement Group, providing protection resources to more Americans. Heartland is a full-service insurance marketing organization that has risen to become a leader in the senior insurance market with career-focused agents in four regional locations across the Midwest.

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Integrity Marketing Group Expands Further by Partnering with New Horizons Insurance Marketing

Joining the Integrity family is one of the most respected IMOs in the industry, New Horizons Insurance Marketing. Beginning as a partnership between Jeff Sams and John Hockaday, New Horizons has grown to now serve more than 10,000 agents.

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Integrity Announces Employee Ownership Plan; Nearly $50 Million Paid Out to Employees

Integrity, the nation’s largest independent distributor of life and health insurance products, today announced the completion of a new Employee Ownership Plan providing meaningful ownership to all of Integrity’s eligible employees, at no cost to them. This represents a plan for all of Integrity’s 750 employees from every level at more than 30 brands around the country. In addition, employees of newly-acquired businesses will also join the ownership program, giving everyone the opportunity to share in the combined success of the overall Integrity platform.

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A Platform for Growth

Integrity has developed a platform to maximize the opportunity in the Senior Market. We provide comprehensive sales and marketing systems to help agents set more appointments, make more presentations and close more sales. We also offer support in agent recruitment and corporate marketing to enhance your brand.

Demographic Tailwinds

Demographic Tailwinds

Over 10,000 people a day are entering the Senior Market and they all need high quality life and health insurance products. We provide industry leading solutions with Integrity.

Team of Experts

Team of Experts

It’s more fun to play on a great team. Together, we are a team capable of anything, and Integrity allows great individuals to join and form an unstoppable team.

Shared Services

Shared Services

Our shared services team allows partners to focus on sales and marketing while we support them with Finance, Technology, Human Resources, Legal, Compliance and Corporate Marketing. We supply it all so you can grow while remaining versatile, adaptable and agent-focused.

Succession Planning

Succession Planning

An important part of every business is a sound succession plan to ensure that what you have worked on for your career continues and grows. We offer customized succession planning strategies to help strengthen your legacy.

Grow with Integrity

We allow insurance carriers, agents and agencies to utilize Integrity to gain a clear path towards diversifying their product mix and deepening distribution. We focus on several pillars of growth to better serve the Senior Market.

Senior Health

Senior Health

Medicare Supplements, Medicare Advantage, Part D, Disability Income, Cancer.
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Final Expense

Final Expense

Simplified issue Whole Life, Guaranteed Issue graded coverage, Funeral trusts and Preneed.
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Life Insurance

Life Insurance

Fully underwritten Whole Life, Single premium, Term, Indexed Universal Life, Hybrids.
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Annuities

Annuities

Fixed Indexed, Deferred income, SPIAs, Hybrid Annuities.
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Long-Term Care

Long-Term Care

Traditional LTC, Short-Term Care and Home Health Care are crucial as more Americans are recovering at home.
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Preneed

Preneed

Multi-pay and Single-pay Preneed Insurance sold through Funeral Homes.
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Your Foundation For Growth

Integrity Marketing Group is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. From Medicare to Final Expense we understand the market space.

Founded in 2006, Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 275,000 independent agents. Integrity serves over one million clients a year with almost 1,200 employees. In 2020, Integrity expects to place more than $3 billion in new premium.

This coast-to-coast reach allows us to enter a market quickly, profitably and effectively. With proven distribution relationships, we now serve as the marketing resource for many large insurance companies.

We combine the needs of insurance companies and major distribution channels by providing unique product design and proven marketing systems. We also streamline the sales process to increase profitability across the value chain. Our expertise in the senior market allows us to partner with some of the nation’s largest insurance carriers.

Integrity is headquartered in Dallas, Texas with offices in Mesa, Arizona; Burmingham & Hoover, Alabama; Hot Springs & Little Rock, Arkansas; Hesperia & Newport Beach, California; Denver, Colorado; Clinton & Uncasville, Connecticut; Lakewood Ranch, Sarasota & Melbourne, Florida; Idaho Falls, Idaho; Atlanta, Woodstock, LaGrange & Lawrenceville, Georgia; Cedar Rapids, Iowa; Olathe, Kansas; Rockville, Maryland; Grand Haven, Michigan; Columbia, Marshfield, Macon, Osage Beach, Springfield, Trenton, Jefferson City & Kansas City, Missouri; Griggsville & Chicago Illinois; Plymouth & Minneapolis, Minnesota; Norfolk & Omaha, Nebraska; Las Vegas, Nevada; New York City, New York; Asheville, Apex, Burlington, Raleigh & Winston-Salem, North Carolina; Cincinnati, Cleveland & Columbus, Ohio; Pittsburgh, Pennsylvania; Greenville, South Carolina; Austin, Fort Worth, Dallas & Waco, Texas; Salt Lake City, Utah; Washington D.C.; Olathe, Kansas; Yakima, Washington; Appleton & La Crosse, Wisconsin; St. Albans & Charleston, West Virginia;

Your Foundation For Growth



  • 275
    States Count
  • 275 K
    Agents Served
  • 275
    Office Count
  • 275 K
    Employee Count
  • 275 M
    New Clients

Accomplish More Together

Leverage the strategic, operational and financial benefits of joining the Integrity team. Gain access to a unique platform, which eliminates duplicate efforts, reduces overall costs, and produces innovation through collaboration.
Strategic 0
Strategic


  • Shared carrier relationships
  • Exclusive product development
  • Proprietary sales and marketing systems
  • Expanded distribution channels
  • Best-practice collaboration

Operational 1
Operational


  • Centralized accounting and auditing
  • System consolidation
  • Centralized Human Resources
  • Financial planning and analysis
  • Tax administration
  • Centralized technology

Profitable 2
Profitable


  • Profit from proprietary products
  • Profit from shared products
  • Investment opportunities
  • Benefit from economies of scale
  • Platform synergy

Testimonials

Lenny Anderson
Lenny Anderson

“They truly have “integrity” in all that they do and I’m excited to partner with them as we all take GoldenCare and Integrity to the next level.”

Mike White
Mike White

"Most agencies and marketing organizations are out on their own island, doing their own thing. Integrity is about building a bridge to the mainland, making many things in life more simple."

Maggie Fleming
Maggie Fleming

“Tom and I have kept that “broker first” commitment as we have grown the business and we cannot imagine partnering with anyone but Integrity for our next phase of growth.”

Ed Patschke
Ed Patschke

"When you reach a certain point owning your own agency, you wonder what the next level is and how it's going to look. Integrity Marketing Group provides succession planning built the way that works for you."

Mike Wingate
Mike Wingate

"As one of the original members of Integrity, this was a natural fit for Premier as we look for ways to continue to grow our company and we are better positioned to take advantage of new opportunities."

Tom Schueth
Tom Schueth

"For entrepreneurs like us, this decision was not made lightly, and it was a step we would only take if we were sure that we had the right partner. It was clear that Integrity not only believed in our vision for the company, but they also believed in the way we had grown the business and wanted to support us going forward."

AC Chapman
AC Chapman

"When you look at what Integrity has done in the market's they focus on, it's impressive. Joining this platform is not 1+1=2. It's more like 1+1=5. Synergy and shared services allows you to focus on what you do best. "

John Molstad
John Molstad

"I am very excited to pass the ABL torch to Integrity. We have both been in the same business for almost 40 years, and it was very important for me to transition to someone who understands our business and will continue to take care of our valued employees and agents."