Integrity Continues Rapid Expansion by Acquiring Leading Life Insurance Distributor Theodore Group

Joining the Integrity family is Theodore Group, a Kissimmee, Florida-based IMO with an impressive track record of sustained success. Since 2009, the passionate and committed leaders at Theodore Group have worked to provide exceptional service. Now, they have big plans to build on their network of agents and $15 million in annual paid premium. Integrity’s extensive, proprietary technology and resources will help fuel Theodore Group’s objectives — and allow them to better serve the changing needs of today’s agents and consumers.

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Tech-Focused ASPECT Management Joins Integrity to Expand Insurtech Offerings to Agents

Integrity is proud to welcome ASPECT Management, a tech-focused IMO based in Columbia, South Carolina, to our extensive partner network. The expert team at ASPECT Management has gained a sterling reputation for building relationships and providing exceptional service to agents and carriers alike. The company aims to serve more than 50,000 Americans this year, while placing over $75 million in annual paid premium. Joining the Integrity platform gives the company access to proprietary resources and technology that will be a catalyst for even stronger performance.

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Integrity Acquires Data-Driven Call Center Unified Health to Expand Services for Medicare Beneficiaries

The acquisition of Unified Health further amplifies Integrity’s mission to improve the insurance experience for everyone. Unified Health is one of the nation’s leading data-driven call centers, employing proprietary technology to better serve the rapidly growing Medicare population. The company’s tech-enabled, telephonic career agents are especially skilled at building lasting relationships with their clients, resulting in historically high levels of member retention. Integrity’s resources and scale will make it possible for Unified Health to help millions more Americans get all the Medicare benefits they deserve.

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Integrity Announces Employee Ownership Plan; Nearly $50 Million Paid Out to Employees

This represents a plan for all of Integrity’s employees from every level at more than 85 partners around the country. In addition, employees of newly-acquired businesses will also join the ownership program, giving everyone the opportunity to share in the combined success of the overall Integrity platform. To celebrate the launch of this remarkable Employee Ownership Plan, the company has retroactively paid out almost $50 million to all employees in recognition of their contributions to Integrity’s success and to demonstrate the commitment to employee ownership at Integrity.

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Announcing Our New MedicareCENTER

Introducing our new MedicareCENTER! This powerful sales and marketing system features game-changing technology that’s simple and easy to use. Learn more about how MedicareCENTER can help Agents maximize their potential.

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A Platform for Growth

Integrity has developed a platform to maximize the opportunity in the Senior Market. We provide comprehensive sales and marketing systems to help agents set more appointments, make more presentations and close more sales. We also offer support in agent recruitment and corporate marketing to enhance your brand.

Demographic Tailwinds

Demographic Tailwinds

Over 10,000 people a day are entering the Senior Market and they all need high quality life and health insurance products. We provide industry leading solutions with Integrity.

Team of Experts

Team of Experts

It’s more fun to play on a great team. Together, we are a team capable of anything, and Integrity allows great individuals to join and form an unstoppable team.

Shared Services

Shared Services

Our shared services team allows partners to focus on sales and marketing while we support them with Finance, Technology, Human Resources, Legal, Compliance and Corporate Marketing. We supply it all so you can grow while remaining versatile, adaptable and agent-focused.

Succession Planning

Succession Planning

An important part of every business is a sound succession plan to ensure that what you have worked on for your career continues and grows. We offer customized succession planning strategies to help strengthen your legacy.

Grow with Integrity

We allow insurance carriers, agents and agencies to utilize Integrity to gain a clear path towards diversifying their product mix and deepening distribution. We focus on several pillars of growth to better serve the Senior Market.

Senior Health

Senior Health

Medicare Supplements, Medicare Advantage, Part D, Disability Income, Cancer.
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Final Expense

Final Expense

Simplified issue Whole Life, Guaranteed Issue graded coverage, Funeral trusts and Preneed.
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Life Insurance

Life Insurance

Fully underwritten Whole Life, Single premium, Term, Indexed Universal Life, Hybrids.
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Annuities

Annuities

Fixed Indexed, Deferred income, SPIAs, Hybrid Annuities.

Long-Term Care

Long-Term Care

Traditional LTC, Short-Term Care and Home Health Care are crucial as more Americans are recovering at home.
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Preneed

Preneed

Multi-pay and Single-pay Preneed Insurance sold through Funeral Homes.
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Your Foundation For Growth

Integrity Marketing Group is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. From Medicare to Final Expense we understand the market space.

Founded in 2006, Integrity develops products with insurance carrier partners and markets these products through its distribution network with over 370,000 independent agents. Integrity serves over one and a half million clients a year with nearly 5,500 employees. In 2021, Integrity expects to place more than $7 billion in new premium.

This coast-to-coast reach allows us to enter a market quickly, profitably and effectively. With proven distribution relationships, we now serve as the marketing resource for many large insurance companies.

We combine the needs of insurance companies and major distribution channels by providing unique product design and proven marketing systems. We also streamline the sales process to increase profitability across the value chain. Our expertise in the senior market allows us to partner with some of the nation’s largest insurance carriers.

Your Foundation For Growth



  • 275 M+
    Americans Served
  • 275 +
    Partners
  • 275 +
    Carriers
  • 275 K+
    Employee Count
  • 275 K
    Agents Served

Accomplish More Together

Leverage the strategic, operational and financial benefits of joining the Integrity team. Gain access to a unique platform, which eliminates duplicate efforts, reduces overall costs, and produces innovation through collaboration.
Strategic 0
Strategic


  • Shared carrier relationships
  • Exclusive product development
  • Proprietary sales and marketing systems
  • Expanded distribution channels
  • Best-practice collaboration

Operational 1
Operational


  • Centralized accounting and auditing
  • System consolidation
  • Centralized Human Resources
  • Financial planning and analysis
  • Tax administration
  • Centralized technology

Profitable 2
Profitable


  • Profit from proprietary products
  • Profit from shared products
  • Investment opportunities
  • Benefit from economies of scale
  • Platform synergy

Testimonials

Lenny Anderson
Lenny Anderson

“They truly have “integrity” in all that they do and I’m excited to partner with them as we all take GoldenCare and Integrity to the next level.”

Mike White
Mike White

“Most agencies and marketing organizations are out on their own island, doing their own thing. Integrity is about building a bridge to the mainland, making many things in life more simple.”

Maggie Fleming
Maggie Fleming

“Tom and I have kept that “broker first” commitment as we have grown the business and we cannot imagine partnering with anyone but Integrity for our next phase of growth.”

Ed Patschke
Ed Patschke

“When you reach a certain point owning your own agency, you wonder what the next level is and how it’s going to look. Integrity Marketing Group provides succession planning built the way that works for you.”

Mike Wingate
Mike Wingate

“As one of the original members of Integrity, this was a natural fit for Premier as we look for ways to continue to grow our company and we are better positioned to take advantage of new opportunities.”

Tom Schueth
Tom Schueth

“For entrepreneurs like us, this decision was not made lightly, and it was a step we would only take if we were sure that we had the right partner. It was clear that Integrity not only believed in our vision for the company, but they also believed in the way we had grown the business and wanted to support us going forward.”

AC Chapman
AC Chapman

“When you look at what Integrity has done in the market’s they focus on, it’s impressive. Joining this platform is not 1+1=2. It’s more like 1+1=5. Synergy and shared services allows you to focus on what you do best.”

John Molstad
John Molstad

“I am very excited to pass the ABL torch to Integrity. We have both been in the same business for almost 40 years, and it was very important for me to transition to someone who understands our business and will continue to take care of our valued employees and agents.”