Alex “Fitz” Fitzgerald is the CEO of The Fitz Group and a Managing Partner at Integrity Marketing Group.

After only six weeks of selling as an agent in his home state of North Carolina, Fitz and his wife, Heather, relocated to Dallas, Texas, to build an insurance agency when he was only 23 years old. Since that time, The Fitz Group has produced over $340 million in annualized life insurance premium and planted multiple sites of profitable agencies in the Dallas area and across the U.S.

Fitz focuses his passion on educating others about the importance of having a business ownership mentality. He is an avid reader who teaches success principles and delivers content in a witty and relatable way. His example of overcoming debt and other challenges to find success in the life insurance industry has inspired many others to believe they too can be successful.

Fitz graduated from the University of North Carolina at Chapel Hill in 1998 with a bachelor’s degree in psychology and a minor in religious studies. In addition to leading The Fitz Group, Fitz serves as a Senior Board Member at The Alliance. He resides in Dallas, Texas, with his wife and their three children.

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