Tyler Lainson is the owner and founder of Heartland Retirement Group and a Managing Partner at Integrity Marketing Group.

Tyler started in the insurance industry with Bankers Life and Casualty in 2000. He quickly moved up the ranks and became one of the top Unit Sales Managers in the company. In 2009, he partnered with American Senior Benefits and a few short years later founded Heartland Retirement Group. Over the past several years, Heartland Retirement Group has grown to partner with 100+ captive agents, managers and advisors. They added additional branch sales offices in Colorado, Minnesota and South Dakota.

Heartland’s primary focus is helping retirees with all their insurance needs, from health to wealth. They are proud to work with some of the most competitive carriers in the industry to make sure the client always wins.

Tyler and his wife, Angela, reside in Johnston, Iowa, with their four children. Tyler enjoys watching his kids’ activities and sports, traveling and spending time with his family.



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