Wes Fischer is the Founder and President of the Health Insurance Store (HIS) and a Managing Partner at Integrity Marketing Group.

With almost 30 years of experience in the health insurance industry, Wes is one of Florida’s leading experts in the field. At the Health Insurance Store, headquartered in Kissimmee, Florida, Wes leads the daily operations of the agency and oversees the service of more than 800 agents. The agency specializes in individual coverage in the Medicare and ACA marketplace.

Since the agency was founded in 1992, Wes has personally navigated thousands of clients and agents through numerous health care reform efforts. He passionately speaks about changes and trends in health care and the health insurance industries, and their impact on consumers, agents and shareholder partners.

Wes graduated with a bachelor’s degree in finance from Florida International University and an MBA from the University of Pittsburgh. He lives in St. Cloud, Florida, with his wife Vicki. His daughter, Cassandra Fischer, oversees marketing efforts at HIS.



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